The Marketing Workshop Series
Week 1 of 3  ·  Content

Content That
Gets You Customers

How land clearing companies build a content system that fills their pipeline — and how ClearPath makes it effortless.

🏗️
OWNR OPS
📈
Rise Online Advertising
Live Stream Workshop
The Problem

Most land clearing companies have
ZERO content strategy

40–60%
lower cost per lead for operators who post consistently — across 300+ companies we work with
  • 📅
    Post once a month — maybe. Not nearly enough to stay top of mind in your market.
  • 📷
    Same 3 photos — the machine sitting on a trailer. Nothing that shows the work.
  • 🎬
    No video, no before/afters, no customer stories. The highest-converting content types — completely missing.
  • 📱
    Meanwhile, the top operators post 3–5x per week — and their phone doesn't stop ringing.
Your Content System

The Three Content Buckets

Every post you make should fit into one of these three categories. Master all three and you'll never run out of content.

01
⚡
Transformation
The Wow Factor
Before/afters, machine-in-action, dramatic reveals. This is what stops the scroll cold. People can't help but watch a 3-acre lot go from overgrown jungle to clean land.
Before → During → After. The trifecta that wins every time.
02
🎓
Education
Position as Expert
Teach landowners something. "Here's what land clearing actually costs in YOUR area." "Here's how to know if you need mulching vs. full clearing." Educated prospects close faster and haggle less.
The person who educates becomes the person they trust.
03
🏆
Proof
Social Proof
Testimonials, customer stories, your founder story with B-roll. Video testimonials are the HIGHEST converting content in the industry. Don't ask for a review — ask to film a 30-second video on their phone right at the job site.
Video proof turns skeptics into buyers before they ever call.
Real Examples

What Good Looks Like

Transformation
Sample Caption
We just finished clearing 3 acres in [City] — swipe for the before and after 👀 Full tree removal + stump grinding. Ready to build in 2 weeks.
Education
Sample Caption
Most people don't realize their overgrown lot is a fire hazard. Here's why — and what it costs to fix it in [Your State]. Swipe to see what we typically clear for under $X.
Proof
Customer Quote
They showed up on time, finished in 2 days, and my property looks incredible. I've already referred 3 of my neighbors. — [Customer Name], [City]
Caption Formula
[Service]
+
[Location]
+
[Result]
+
[Company Name]
Weekly System

The Every Job
Weekly System

Simple enough to remember. Powerful enough to transform your pipeline. Run this system for 90 days and you'll leave 95% of your competitors behind.

"If you do this for 90 days, you will have more content than 99% of your competitors. This is how you become the obvious choice in your market.."
5
Photos Per Job
Before · During (×2) · After · Equipment
Shoot all 5 every single job. No exceptions.
3
Posts Per Week (Minimum)
One from each bucket: Transformation · Education · Proof
Three posts. Three buckets. Every week.
1
Video Per Week
Even 30 seconds of you talking at the job site counts.
Phone camera. No editing required. Just post it.
Your Secret Weapon

How ClearPath
Helps With Content

✍️
Tell ClearPath about your latest job and it writes your caption, suggests hashtags, and gives you posting ideas — in seconds.
📤
Upload a job photo and ClearPath helps you turn it into a ready-to-post piece of content with the caption formula built in.
📆
Ask ClearPath for a full week of posts based on your services and area — and it delivers all 3 buckets, personalized to you.
💰
Use the pricing calculator to create educational content about what things actually cost in your market — instantly builds authority.
🌿
ClearPath AI
● Online — ready to help
Write me 3 social posts for a 5-acre mulching job I just finished in Austin, TX
Here are 3 posts for your Austin mulching job:

📸 Transformation: "5 acres of overgrown cedar & brush — completely cleared with forestry mulching in Austin, TX. Before → after in 2 days. DM us for a free estimate 🌿 #LandClearing #Austin"

🎓 Education: "Did you know mulching is 40% faster than traditional clearing? No debris hauling, no burn piles. Here's when it makes sense for your lot..."

⭐ Proof: "Another happy client in Austin! 'Fastest crew I've ever hired — showed up Day 1, done by Day 2.'"
Action Items

Your Homework
This Week

1
Film Your Next Job
Before, during, after. Minimum 5 photos + 1 short video. Even 30 seconds of you talking at the site counts. Your phone camera is enough.
2
Post 3 Times This Week
One from each bucket:
1 transformation · 1 education · 1 proof.
Use your new content from task #1.
3
Use ClearPath Right Now
Ask it: "Write me 5 social media posts for my [service] in [city]" — get a full week of content in under 60 seconds.
4
Use the Caption Formula
Every post, every time:
[Service] + [Location] + [Result] + [Your Name]
Simple. Searchable. Effective.
That's it. Do those 4 things before next Friday — and you'll already be ahead of 90% of your market.
The Full System

What's Coming
Over the Next 3 Weeks

Week 1
📸
Content
Building your content engine — the foundation everything else is built on.
Week 2 — Next Friday
🎯
Ads
Turning your best content into paid Facebook & Instagram campaigns that fill your calendar.
Week 3
📊
Tracking
Knowing exactly which content and ads are making you money — so you double down on what works.
This is a system.  Content → feeds Ads → feeds Tracking → tells you what content to make more of.
Start Today

Try ClearPath
Free for 7 Days

Ask it anything about your land clearing business — pricing, content, marketing, operations. Your AI-powered growth partner is waiting.

🌿  Card on file · Cancel anytime
Get started at
landclearing.io
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Join us next Friday for Week 2: Running Facebook & Instagram Ads

👨‍💼
Jacob
&
👨‍💻
Austin
·
OWNR OPS × Rise Online Advertising
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